India's First End-to-End AI CRM Built for Training Institutes
From the first WhatsApp enquiry to student enrollment, training delivery, fee collection and job placement — fully automated. Handles unlimited leads. Speaks Tamil, Hindi, Telugu, Malayalam, English & more.
Your Institute Loses Revenue Every Single Day
Slow responses, manual follow-ups, and disconnected tools are silently costing you lakhs in missed admissions every month.
Leads Go Cold in Minutes
Students enquire and move to a competitor before your counselor even sees the message. Speed wins admissions.
Counselors Drowning in Manual Work
Copying leads to Excel, WhatsApping one by one, tracking follow-up dates manually — hours burned on tasks AI handles in seconds.
Zero Visibility Across the Institute
Meta Ads, website forms, WhatsApp, fees, trainer logs — all scattered. No single view of your institute's health or pipeline.
Botkovai solves all of this — automatically, intelligently, around the clock.
One platform · Full lifecycle · Zero lead leakage · Unlimited scaleEvery Lead Captured. Every Student Served. Every Placement Tracked.
The only platform covering your complete institute lifecycle — from the first WhatsApp message to a student's first job offer.
Lead Arrives
Meta Ads, Website, WhatsApp or Manual
AI Responds Instantly
Regional language AI chats 24/7
CRM Captures Everything
Lead + WhatsApp history auto-saved
AI Follow-Up
Smart multi-day follow-ups automated
Enrollment
Course, batch & trainer assigned
AI-Powered Training
Tasks, attendance, skill tracking
Cert & Placement
Auto certificate + AI job assistance
Everything Your Institute Needs. One Platform.
Purpose-built for training institutes — not adapted from generic CRM software. Every module speaks your workflow.
AI WhatsApp Sales Counselor
Advanced AI instantly responds to every enquiry in the student's own regional language — Tamil, Hindi, Telugu, Malayalam, English and more. Qualifies leads, answers course queries, shares fees, handles objections, schedules demos — completely autonomously, 24/7. Handles unlimited simultaneous conversations with no delay.
- Full context-aware conversation memory per lead
- Hot / Warm / Cold lead auto-scoring
- Regional language auto-detection and reply
- Multi-day automated AI follow-up sequences
- AI counselor suggestion engine for your staff
- Unlimited concurrent leads — zero bottleneck
Omni-Channel Lead Capture
Capture unlimited leads from Meta Ads instant forms, website enquiry forms, WhatsApp chat, and manual CRM entry — all unified into one pipeline. Every source, one view, zero duplication.
✅ Live FeatureFull CRM with Smart Pipeline
Visual pipeline, advanced filters, smart search, WhatsApp reminder alerts to counselors, bulk messaging by segment, and AI-generated follow-up recommendations — all in one dashboard.
✅ Live FeatureCourse Enrollment Module
Convert qualified leads into enrolled students in seconds — select trainer, assign batch code, set start date. Enquiry moves seamlessly from CRM pipeline into the enrollment module with full chat history intact.
✅ Live FeatureStudent Management Module
Complete student lifecycle tracking — daily task management, AI-powered doubt clearing via WhatsApp, skill progress tracking per student, course completion monitoring, and a dedicated portal for trainers and admins.
✅ Live FeatureTrainer Portal
Trainers log teaching topics, mark attendance, assign AI-generated tasks per student, review AI-corrected submissions, track individual skill growth session by session — all from a dedicated trainer login.
✅ Live FeatureFees, Billing & Certificates
Fee collection tracking, automated WhatsApp payment reminders, professional bill generation, and branded certificate auto-generation delivered to students via WhatsApp on course completion — zero manual effort.
✅ Live FeatureBulk WhatsApp Messaging
Send personalised bulk WhatsApp messages filtered by course interest, lead score, city, stage, or custom tags — using official Meta WhatsApp API. Reach thousands of leads or students in one click, at exactly the right time.
✅ Live FeatureAI Assistant for Counselors
Get real-time AI suggestions on which leads to call, what to say, and what course to recommend — based on the lead's entire WhatsApp conversation history and behaviour pattern in the CRM.
✅ Live FeatureFrom Signup to Live in 7 Days — We Do It All
Our team handles the entire onboarding — API approval, AI training, CRM setup and team walkthrough — completely free. Zero technical effort from your end.
Discovery & Business Mapping
We study your courses, fee structure, lead sources, and sales workflow to build an automation blueprint tailored specifically to your institute — not a generic template.
WhatsApp Business API Setup — Free
We obtain your official Meta WhatsApp Business API approval and complete the full technical integration. Your number, your brand, fully compliant — at no extra cost.
AI Training in Your Language & Business Logic
We train your AI counselor using your courses, fees, FAQs, and business rules. Regional language responses are tuned so the AI sounds exactly like a knowledgeable local counselor.
CRM, Meta Ads & Website Integration
All lead sources — Meta Ads, your website, and WhatsApp — connected to the CRM. Every lead flows in automatically, tagged, scored, and assigned within seconds of enquiry.
Team Training & Go-Live
Counselors, trainers, and admins get a hands-on walkthrough. We manage the technical switch — you just log in on Day 1 and start converting leads immediately.
Ongoing Support & Optimisation
Dedicated account manager, WhatsApp support line, continuous AI tuning, and regular performance reviews — we scale alongside your institute.
Two Powerful Plans. One Clear Choice.
Built around two stages of your institute's growth. Start with Sales Automation, unlock the complete Institute Suite when you're ready.
- ✓ 24×7 AI WhatsApp Counselor
- ✓ Advanced AI — Smart Regional Language Conversations
- ✓ Tamil, Hindi, Telugu, Malayalam, English & more
- ✓ Unlimited Lead Handling — No Cap, No Queue
- ✓ Omni-Channel Lead Capture (Meta Ads, Website, WhatsApp, Manual)
- ✓ Hot / Warm / Cold AI Lead Scoring
- ✓ Full CRM with Pipeline, Filters & Smart Search
- ✓ Multi-Day Automated AI Follow-Up Sequences
- ✓ Bulk WhatsApp with Segmentation & Filters
- ✓ Counselor WhatsApp Reminder Alerts
- ✓ Meta Ads → CRM → WhatsApp Auto-Linking
- ✓ AI Counselor Suggestion Engine
- ✓ Dedicated Database · NDA Signed
- ✓ 100% Data Ownership · No Cross-Client Data Use
- ✓ Up to 10 CRM Users · WhatsApp & Email Support
- ✓ Everything in Starter Plan
- ✓ Course Enrollment Module
- ✓ Full Student Management Portal
- ✓ Trainer Login & Teaching Topic Logs
- ✓ AI Task Assignment per Student
- ✓ AI Task Correction & Personalised Feedback
- ✓ AI Doubt Clearing for Students via WhatsApp
- ✓ Attendance Tracking
- ✓ Student Skill Progress Tracking
- ✓ Fees Module + Auto WhatsApp Payment Reminders
- ✓ Bill Generation
- ✓ Auto Certificate Generation & WhatsApp Delivery
- ✓ Unlimited Users · Super Admin Access
- ✓ Dedicated Account Manager
- ✓ Priority Support + Placement Module Beta Access (Free)
Need multi-branch, white-label, or custom integrations? Talk to us about Enterprise →
Live. Real. Delivering Results.
"Before Botkovai, our counselors spent 3–4 hours a day manually sending WhatsApp follow-ups and tracking leads in Excel. Now the AI handles it all in Tamil and English — instantly. Our lead conversion improved significantly and our team can finally focus on actual counseling. The Meta Ads to CRM auto-capture alone is worth the entire subscription."
What's Launching Next
We build relentlessly based on real institute needs. Growth Plan customers get early beta access to every upcoming feature — at no extra cost.
AI Placement Module
Job scraping from top platforms via API, AI resume builder with JD-match scoring, AI mock interview simulator via WhatsApp, interview scheduling tracker, and a full placement dashboard per student and batch.
🚀 Coming SoonAdvanced Analytics Dashboard
Deep intelligence layer — lead conversion funnel by source, counselor performance leaderboard, revenue per course and batch, AI conversation engagement rates, student completion analytics, and AI-powered business forecasting.
🚀 Coming SoonAI Lead Intelligence & Scoring
Sentiment analysis on every WhatsApp conversation, predictive close probability per lead, and AI-recommended next best action — turning your CRM pipeline into an active, intelligent sales advisor.
🚀 Coming SoonStudent Mobile App (PWA)
Daily task notifications, attendance view, AI doubt-clearing chatbot, course materials, and real-time skill progress tracking — all in a mobile-first progressive web app accessible on any device, any browser.
🗓 PlannedMulti-Branch Management
One super-admin controlling multiple locations, teams, and pipelines across cities. Consolidated reports, cross-branch lead routing, and unified billing — designed for franchise chains and expanding groups.
🗓 PlannedVoice Note AI Processing
WhatsApp voice notes from leads automatically transcribed and intelligently responded to by the AI — the final step toward fully natural, automated student conversations with zero human involvement.
🗓 Planned🎁 Growth Plan customers get beta access to all upcoming features — free of charge.
Sign up today and your pricing is locked in forever.
See Botkovai Working Inside Your Institute — For Free
Book a 30-minute personalised demo. We'll show you how Botkovai captures your leads, how the AI responds in your regional language, how counselors save hours every day, and what your exact ROI looks like — using your real institute as the example.
Ram Nagar, Coimbatore – 641009
Book Your Free Demo
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